LIONS IN FOUR
Branding Socially Conscious Style
Lions in Four is a globally minded, socially conscious luxury fashion brand. They combine the highest standards in materials and production with native dying techniques from artisans in Kerala, India. They strive to empower all women; from those who design and create products to those who wear them by training and providing sustainable employment. The rich system leverages the cultural story of Lions in Four accentuated by an ethereal visual language.
RECOGNITION
Communication Arts, FRESH Feature
American Institute of Graphic Arts, (AIGA) A11 Awards, Brand + Identity
American Advertising Federation (AAF) National Addy Awards, Gold
American Institute of Graphic Arts, (AIGA) A10 Awards, Website
ROLES
Art Direction
Photo & Video Styling
Strategy, Naming
Branding
Web Design
AGENCY
DMH
Like the women they speak to, Lions in Four is exquisite, unique in details that may go unnoticed at first, but surface upon further exploration. They possess strength and emotional depth; old souls with a dash of playfulness and wit, living in the moment.
UNDERSTANDING A BRAND
The story of Lions in Four is one of deep-rooted heritage, skillful craftsmanship and a culture of empowered women artisans from Tamil, India. Created using traditional hand-dyed and printed silks—each piece is designed to be timeless and made to last.
EMBLEM + NAMING
The emblem of India is four asiatic lions standing back to back. Together they represent power, courage, pride, and confidence. Lions in Four alludes to this cultural symbol, telling a story of where they begin. Each lion is present in their brand mark, which speaks to the textile printing and crasftman processes unique to their products.
