ABOUT
Caitlin Workman is a multidisciplinary art director, designer, and creative strategist. She specializes in innovation, branding, interactive, and campaigns for lifestyle and startup clients. She is currently based in New York City.
HELLO!
My name is Caitlin Workman and I am an art director and strategist. I value the problem-solving possibilities of design, refined craft in its execution, and the entrepreneurial drive required to get things done. I've developed and launched brands for a wide range of clients spanning the beauty, fashion, retail, consumer packaging, tech, and restaurant industries.
Working with clients and teams, I craft innovative stories, brands, businesses, and experiences to help change the world. Integrating design thinking, human-centered design, strategy, and art direction, I create compelling brand messages that inspire action. Guided by critical study in business and innovation, my process embraces divergent thinking, experimentation, play, and collaboration. A conduit between strategy and creativity, I aim to discover insights and new opportunities–believing in asking the right questions before designing the right answer. I helps clients innovate by designing conditions to engage opportunity and imagine the future. I believe that leaders must have curiosity and courage to construct cultures of possibility and if you love what you do, you’ll never work a day in your life.
I am also the founder of CW Collection, a design brand known for bold colors and patterns. For custom work, collaborations, wholesale, licensing & sales inquires, please contact me at: cworkman.design@gmail.com
EDUCATION
Parsons, The New School
Master of Science
Strategic Design & Management
The Univeristy of Kansas
BFA in Visual Communication
Minors in Art History, Business
Scuola Lorenzo de' Medici
Florence, Italy
Advertising, Communication Design
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RECOGNITION
2017 HOW Magazine
International Design Awards
2016 HOW Magazine
Promotion + Marketing Design Awards
2015 Regional American Advertising Awards
Silver, Bronze
2015 HOW Magazine
International Design Awards
Promotion + Marketing Design Awards
2015 AIGA A11 Awards
6 Awarded Works
2014 Regional American Advertising Awards
2 Gold , 5 Silver
2014 AIGA A10 Awards
5 Awarded Works
2013 Regional American Advertising Awards
Gold, 2 Silver
2013 AIGA A9 Awards + Judge's Choice Award
2012 District 9 American Advertising Awards
Gold
2012 Regional American Advertising Awards
Gold, Best in Show
2012 National Student Show
4 Awarded Works
PRESS + PUBLICATIONS
2017 PRINT Regional Design Annual
2016 Communication Arts
Typography Annual
FRESH Feature
2016 "Wedding Graphics"
Sandu Publishing
2015 Dopress Books, Feature
2015 "Brand and Single Page Design"
Designer Books
2014 FPO: For Print Only
Erickson Wedding, Feature
Bloch Wine, Feature
2013 AIGA Design Archives
Kiosk 46
2012 BranD Magazine
Vol. Organism, Interview
2010 The Graphic Imperative 2
Spencer Museum of Art, Exhibition
